For those of you who are always ahead of the latest fashion trend, the Asscher shape diamond may be your choice diamond. First popular during the Art Deco era, it’s lately been making a big comeback.

The Assher is a square cut similar to an emerald with step facets; however, it is more square rather then rectangular shaped. Like the emerald, it has clipped corners. Colour ad clarity are easier to detect than in brilliant-cut diamonds

Not as popular for solitaires, but very popular for three stone anniversary rings, with two matching diamonds on the sides.

The Oval shape shows very well and is proportionate to its carat weight. It’s also another good choice for coloured diamonds because it shows off colour very well.

The next most popular shape is the square-shaped Princess. A square cut diamond has refractive properties almost near round brilliant. Exquisite in both name and brilliance, a princess-cut diamond's “V” pavilion facets are a sight to behold under a microscope.

A more traditional shape, the Emerald is not as popular as it once was, but still retains its old world elegance.

The Emerald shape is available in different length and width ratios. The Emerald shape is for those who prefer either a very rectangular look (achieved with a 1:1.5 length-to-width ratio) or a chunkier look (achieved with a 1:1.35 length-to-width ratio). The Emerald is step-cut, so colour and imperfections are easier to detect than in a brilliant-cut diamond.

Like the Emerald, the Marquise is a traditional shape. This is probably the fourth most popular shape behind the Round, Princess and Oval.

The marquise shape stone is an elongated shape with pointed ends. This shape looks spectacular on longer fingers and shows “big” proportionate to its carat weight. If you want the look of a larger stone, then this is the shape for you!

Mostly used in pendants and earrings, the Pear shape diamond is shaped in a tear drop shape and has fairly good proportions to refract light well.